Cleanup is a soap formed in the shape of landmines to raise money for landmine removal and survivor assistance. $2.00 from the sale of each bar is earmarked for donation to nonprofit organizations throught the world that engage in removing landmines and assisting survivors. As the soap disappears, so do the landmines.

The action of opening the package and removing the soap is yet another metaphor for the de-mining process. The packaging is designed to inform the purchaser of the landmine problem and further directs the customer to de-mining acitivities throughout the world.

Cleanup was conceived and designed by Parsons graduate Hideaki Matsui, in 2006. His senior thesis project pairs an innovative design with a non-profit organization to promote their mission. Hideaki grew up with exposure to images of landmine devastation through photographs his parents displayed. When he was presented with the opportunity to partner with a nonprofit organization for this thesis project, landmines were his first choice. Soap can be molded into any shape, and soap diminishes and disappears with use. From this Hideaki created a very poetic metaphor for landmine removal - as the doap disappears, so do the landmines. Through its use, Cleanup enables people to participate in the campaign against landmines by simply washing their hands.

Rosemary Mint Soap Ingredients: Sodium Palmate, Sodium Palm Kernelate, Water, Glycerin, Peppermint Fragrance, Nettle Leaf Powder, Sodium Chloride, Rosemary Leaf, Tetrasodium EDTA.

Coconut Soap Ingredients: Sodium Palmate, Sodium Palm Kernelate, Water, Coconut Fragrance, Shea Butter, Titanium Dioxide, Sodium Chloride, Glycerin, Rich Starch, Tetrasodium EDTA.